Preparation Meets Opportunity

“If you value the harvest, prepare well the soil for the seed…”

Positive, even exceptional results are the direct and related outcome of comprehensive preparation. That preparation includes the intentional maturation of the receptivity of the audience/client/market; a focused evolution of the peripheral and supporting aspects of the object; and a polished ability to define, promote and defend the product or idea.

Too often, good ideas die after they are thrown into the field prematurely, without proper context, support and definition. The time, energy and resources committed to the creation of a receptive environment must always be at least equal to the value envisioned for the matured enterprise.